Georgina Barquin
Specialized in Cultural Change Management and Intercultural Management for companies in the USA, Europe and LATAM - Bilingual in English & Spanish.


Intercultural Leadership and Multicultural Team Management

Leaders who thrive in Intercultural environments are usually  good observers and good listeners who can interpret cultural differences and adapt their style to their audience. They are good at understanding the degree of protocols needed, timing, dynamics in relationships and adapt their communication style to the situation at hand. Leaders who thrive in Intercultural environments are usually  good observers and good listeners who can interpret cultural differences and adapt their style to their audience.

Interpreting cultural traits from behaviours and interactions is a skill that can be learned and integrated in your day to day!

Intercultural leadership & team management improves team

  • commitment
  • adaptabilility in times of uncertainty
  • creativity to solve challenging situations
  • growth at a global scale
  • trust, reliability & accountability


Training, Coaching & Counseling Programs are adequate for companies and leaders that

  • seek to have an international presence
  • aim at becoming global
  • manage multicultural teams
  • have expat programs or are undergoing expat processes
  • negotiate & communicate interculturally
  • are undergoing a cultural change (mergers & acquisitions) 


Managing cultural change in complex organizations for a global strategy. Intercultural Management : Leading & managing teams across borders.


Tweaking your cultural model will lead your company to sustainable growth across borders

One of the barriers that companies face in overcoming their “stretching point” is their organizational culture and the impact this has on team dynamics and relationships across borders and with clients.

Oftentimes  the C-Suite will propose extraordinary strategies that are dropped midway in the belief that  they are “impossible” to implement or that they are turning out to be much more expensive than predicted.  A brillinat strategy that is not in line with the company culture does not work! Many companies have developed a culture that is inconsistent  because it has not been consciously built with a purpose: the purpose to empower the Vision and Strategy of the company.

Studies show that, for an organization to achieve sustainable growth, adequate productivity and agile, aligned, ambitious, flexible and adaptable teams, leadership in the company must maintain a balance of 65% task orientation and 35% relationship orientation.

Often, the organizational culture influences whether this balance is maintained or broken. In order to achieve this balance and encourage positive organic development, it is necessary to align internal processes and procedures with the necessary behaviours and dynamics without forgetting the local context. ROI 25%.

To achieve the 65/35 balance, it is necessary to work  at three levels:

  • Systems
  • Processes
  • Behavior

Georgina Barquin  profiles  company cultures by observing, conducting key interviews and by using tools such as the Country Navigator, The Barret Model or The Leadership Circle . Based on more than 17,000 hours of experience, she provides key pointers in order to manage your teams across borders in a more effective manner. Intercultural Management & Diverity Management go hand in hand.

Country Navigator will give you an insight on individual cultural profiles. Not everyone within the same culture will obtain the same profile. It is interesting to see where people within the organization may clash, what strenghts they have and how to better combine their skills and approaches to reap the benefits of diversity within a team. Country Navigator is also useful for expats to understand local dynamics in comparison to their natural preferences.

The Barret Model provides a clear view of the level of alignment between individual values, current company values and the desired values. This tool provides a clear roadmap for a well founded Culture Change Management process.

The Leadership Circle is a 360 Feedback tool that provides insights into key strengths and limiting behaviours and attitudes. Working from one’s stengths and shedding light on limiting behaviours triggers a person’s awareness and motivation to change.

Average customer satisfaction

Influencing across borders for a GloCal Strategy

Examples of challenges faced when having a weak organizational culture or when doing business  across borders :

Inneficiencies because intercultural triggers are not understood in teams

Silo effects and internal politics

Resistance to change

Slow decision making processes

Making constant changes and ending up in the starting point

General unrest

High flyer in one country becomes an almost underperformer in another

Professional who normally reads people very well  misses key undercurrent elements when in a new culture

Deliveries do not match expectations even though one is sure the message was clear

“Yes” does not mean the same thing  in every country

Some countries seem to take longer to implement changes

Some countries seem  uncomfortably “pushy”

My team seems to “distrust me”

People seem to avoid conflict at all costs or be very confrontational

People are too slow or too fast taking important decisions

I’m still considered an “outsider”

All of the above points can be addressed through generating Cultural Intelligence

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